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• 2026 RTOA Annual Convention

  • Start
    September 13, 2026
  •  
    2:00 PM
  • End
    September 16, 2026
  •  
    11:00 AM
  • Location
    The Westin Rancho Mirage Golf Resort & Spa

  Register

  

  
  

  The Westin Rancho Mirage Golf Resort & Spa
  

  September 13-16, 2026
  Rancho Mirage, CA
  

  

  Your registration includes everything you need:

  • All convention entertainment and supplies
  • 3 Breakfasts, 3 Dinners and 3 Cocktail receptions
  • Educational sessions and networking events
  • Monday night at Pinz & Pints
  • Full convention access

  Hotel: The Westin Rancho Mirage Golf Resort & Spa — Rancho Mirage, CA

  Group rate is $189/night (run of house) plus a $5/night resort fee. The group rate is available 2 days before and after the event dates, subject to availability. Hotel reservations are made separately — https://book.passkey.com/go/RTOA2026.

  2026 RTOA Annual Convention
  September 13–16, 2026
  The Westin Rancho Mirage Golf Resort & Spa

  (Day, Times and content subject to change.

  Sunday, September 13

  • Convention Registration
  • Welcome Reception
  • Hosted Cocktails & Food

  Monday, September 14

  • Buffet Breakfast
  • RTOA President's Welcome
  • Street Light Welcome & Executive Leadership Introductions
  • High-Level Corporate Strategy | Anthony Ackil
  • RTOA Associate Partner & Street Light Leadership Forum | Rafael Tomlin & Eric Holstein
  • Brand Strategy & Tactics | Street Light
  • Brand Marketing Strategy | Street Light
  • Technology | Leadership Team
  • Operations | Leadership Team
  • Executive Leadership Q&A
  • Associate Partner Open House
  • Pinz & Pintz Associate Partner Appreciation Dinner

  Tuesday, September 15

  • Buffet Breakfast
  • Trivia Challenge $$$
  • Innovation | Leadership Team
  • Supply Chain | Leadership Team
  • RTOA Owners Only Meeting
  • Q&A with Street Light Leadership Team
  • RTOA Round Table Discussions
  • Round Table Report Back & Leadership Discussion
  • Reception
  • RTOA Awards Dinner & Entertainment

  Wednesday, September 16

  • Buffet Breakfast
  • Trivia Challenge 2 $$$
  • Convention Recap
  • What's Next: Street Light & RTOA
  • Franchisee & Street Light Leadership Open Forum
  • Convention Closing
  • RTOA Golf Outing

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• 2026 RTOA Annual Golf Tournament

  • When
    September 16, 2026
  •  
    12:30 PM
  • Location
    Rancho Mirage Golf Course

  Register

  • 
    
          WEDNESDAY, SEPTEMBER 16 - RTOA Annual Golf Tournament 
    Rancho Mirage Golf Course

    
    

    Set against the dramatic desert landscape of Rancho Mirage, the Pete Dye Resort Course offers a world-class golf experience. Designed by legendary architect Pete Dye, this par-70 course stretches over 6,706 yards and features his signature deep bunkers, mounding, and water hazards. Whether you’re a seasoned golfer or new to the game, this Rancho Mirage golf course delivers a challenging yet enjoyable round that embraces the natural beauty of Greater Palm Springs area.The RTOA Tournament will continue as a 4 person scramble giving teams the chance to challenge for the crown or just have a lot of fun. Everyone will want to sign up this year!

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